Finance for Sports.

Services

Fractional CFOs for sports startups, teams, leagues, and investors.

Media

A podcast and newsletter on what we see from the inside, with the founders, funds, and athletes building sports.

Fund

Smart, operator capital that doubles down on those trends and grows our portfolio.

What We Do.

Services

01
CFO

Operators First.

Fractional CFOs for sports startups, teams, leagues and investors. Operators who built, scaled and exited. It's everything you want from a CFO, and more.

Work With Us
FP&A

Forecasts that work.

Models built from scratch, updated daily, aligned to how you think and decide. We use them to drive outcomes, hold you accountable, stay on budget, and get the raise done. You'll know your numbers.

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Accounting

Books that make sense.

We set up the systems, processes, and policies that make the company run clean and responsibly. We run the close, collect AR, manage AP, and handle the reporting, internal and external.

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Media

02
The Newsletter

The numbers behind the game.

Weekly breakdowns of the business of sports, from the CFOs actually operating in it. The deals, the valuations, the filings nobody else reads.

Read & Subscribe
The Podcast · Coming Soon

The money and the operators shaping sports.

CFOs and the biggest money movers in sports, on the trends shaping the industry. Founders, operators, and the people writing the checks. On the record.

Stay Tuned
Sponsorship

Align with our audience.

Your brand in front of the operators, investors, and executives who follow us every week. The tip-of-the-spear audience shaping the industry.

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Partners.

OutFıt SEVENTYSIXCAPITAL World Moto Clash FRONT OFFICE SPORTS Gemini Sports TrueFanTravel Code19 Racing ANGEL CITY FC First Inning Holdings Avelo Pelotan RedBird Capital Partners KlutchShots AI SkillShow Goat Farm Network BASE Sports Group Marvella Sports 3ICE Sports Culture kbpartners Kineon SIQBASKETBALL OutFıt SEVENTYSIXCAPITAL World Moto Clash FRONT OFFICE SPORTS Gemini Sports TrueFanTravel Code19 Racing ANGEL CITY FC First Inning Holdings Avelo Pelotan RedBird Capital Partners KlutchShots AI SkillShow Goat Farm Network BASE Sports Group Marvella Sports 3ICE Sports Culture kbpartners Kineon SIQBASKETBALL
3ICE kbpartners Kineon Pelotan SIQBASKETBALL RedBird Capital Partners KlutchShots AI Sports Culture SkillShow BASE Sports Group Marvella Sports Gemini Sports OutFıt SEVENTYSIXCAPITAL World Moto Clash ANGEL CITY FC TrueFanTravel FRONT OFFICE SPORTS Code19 Racing Goat Farm Network First Inning Holdings Avelo 3ICE kbpartners Kineon Pelotan SIQBASKETBALL RedBird Capital Partners KlutchShots AI Sports Culture SkillShow BASE Sports Group Marvella Sports Gemini Sports OutFıt SEVENTYSIXCAPITAL World Moto Clash ANGEL CITY FC TrueFanTravel FRONT OFFICE SPORTS Code19 Racing Goat Farm Network First Inning Holdings Avelo

About Us.

We're startup operators who know finance and know sports. Now we use that to grow sports startups, share what we learn with the industry, and back the best in the game.

Jason Hershman

We're operators first. We'll own your finance and accounting, but we run it like the C-suite operators we are — not a back-office vendor. We've spent decades leading finance inside sports, scaling companies from seed through exit, so we know what the job demands at every stage. We've been through an IPO and several multi-hundred-million-dollar exits. Everyone at Point has sat in that seat at a sports company.

— Jason Hershman, Founder & CEO
More about us →
Contact Us

We read every message.

Building something in sports? Bring us in early. And if you back the people building it, you'll want to know what we're up to.

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