About Point.

The only financial professional services firm exclusively dedicated to the sports industry.

The Story.

Jason Hershman, Founder & CEO

We're a CFO-as-a-service firm built exclusively for the sports industry. We own your finance and accounting end to end, but we don't stop there. We're startup operators first, so we run the whole function the way a full-time C-suite would, and we pull on our network to open doors, find capital, and push the business forward.

Day to day, that means owning the close, the reporting, and the cash. It means building the budget and the forecast, then using them to make real decisions. It means standing up the systems, designing the chart of accounts, and getting the company ready for diligence long before a term sheet shows up. And when the raise or the sale comes, we run it.

We come in early, often before anyone else gets the data room, and we scale with you, seed through exit, reshaping the work as the company grows. And we've never lost a client. The only one we ever "lost," we incubated from nothing and sold for $600 million.

So who are we? A team of CFOs who've spent their careers inside sports. Everyone here has sat in the finance leadership seat at a real company and knows how to drive it forward. We're finance people who think like operators, and operators who know finance cold.

What qualifies us is the experience. Decades of it, built across the industry, from one-room startups to public companies. We've been the lead finance operator through four exits, a $400 million-plus sale, an IPO, and a SPAC. We've raised the rounds, renegotiated the debt, and run the M&A process from both sides of the table.

Put it together, and we've done this at nearly every stage and in nearly every situation. Founders bring us in early. Investors take our call.

If you're building something in sports, let's talk.

— Jason Hershman, Founder & CEO
4
Exits
IPOs and acquisitions, each led from the finance seat
$1.1B+
Sale Led
Combined value of the deals we've led, from IPO to acquisition
70
Seasons
Combined years in sports and startup finance across our team

What We Are Building.

Point is three businesses under one roof. Each is built on the same foundation: decades of operating inside the business of sports.

Services

This is the engine. We run finance and accounting for sports companies as their outsourced C-suite. Fractional CFOs who own the strategy, the model, and the board narrative. FP&A that turns the numbers into decisions. Accounting that keeps the close clean and the company ready for diligence. We staff it like a real finance department and price it for a company that isn't ready to hire one full-time. Most clients forget we're not.

Media

The more companies we run finance for, the more we understand about what actually works in sports. We share that through Point's media. A weekly newsletter breaks down the deals, the valuations, and the business models most people never see, written from inside the work. A podcast is on the way, putting the founders, operators, and investors shaping the industry on the record. It is how we give back to the field, and how the right people get to know us before we ever meet.

Fund

The work and the writing lead to the same place: a front-row seat to the best companies in sports. The Point Fund backs them with our own capital. We invest in the founders we already know, often the ones we have worked alongside, with the conviction that comes from seeing the numbers up close. We are not passive money. We bring the same operating help, network, and judgment that built the relationship in the first place. And we de-risk the investment from the inside. We stretch the runway, pull in the industry resources that get a company to its next stage, and help founders set the right goals and hit them.

Built to Compound.

The three pieces work as one. The more companies we run finance for, the more we learn about what works in sports. We share what we learn through the media. And we put our own capital behind the best of what we see. Each piece makes the other two stronger.

Services

We run the money.

Fractional CFO, FP&A, and accounting for sports companies. This is the work, and it teaches us the industry from the inside.

Media

We share what we learn.

A newsletter and a podcast on the business of sports, drawn straight from the work we do every day.

Fund

We back what we know.

We invest our own capital in the companies we know best, often the ones we already work with.

Building something in sports? Bring us in early.

And if you back the people building it, you'll want to know what we're up to.

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